Vision
A vital downtown is essential to ensure economic prosperity and a high quality of life for all DeKalb area residents.

Initial Strategic Initiatives
Our actions are driven by our vision; we identify four key initiatives for our first two years of operation:

1. Communicate the vision for Downtown DeKalb
Develop and implement a comprehensive communications strategy to “tell and sell our story” to targeted audiences locally, regionally, and nationally.

2. Engage in Strategic Partnerships with the City of DeKalb
Partner with the City of DeKalb in key projects to assign roles efficiently, address issues in redevelopment policy, assemble financial resources, and advocate for Downtown redevelopment.

3. Ensure visible results in the Downtown
Ensure that the long-term nature of Downtown redevelopment provides visible signs of progress on a regular basis. Re:New DeKalb is committed to using the Downtown DeKalb Revitalization Plan as the blueprint for moving forward.

Re:New DeKalb will also ensure that Downtown events continue to bring more people into the Downtown on a regular basis.

4. Develop and implement a long-term sustainable funding plan for Re:New DeKalb
Re:New DeKalb will develop a long-term funding plan for Downtown events and for its own operations.